BRANDING   |   BRAND ID was a start-up concept that would provide students access to top quality, experienced English teachers online. Through the use of their app, students would be able to search for teachers with relevant experience and preferred personality traits.

I was hired to create the brand identity for and was briefed to create a feeling of new energy and excitement around learning and discovering great teachers. I worked on developing the logo, a fresh palette, typography guides and examples of app and site interfaces.