Fofo is a Lisbon-based vintage clothing brand for kids and babies. After successfully running her adults' surf vintage brand, owner, KB and her partner Richard decided to create a retro brand for the little ones.
Fofo, meaning "cute" in Portuguese, is a culmination of 70's and 80's style with a nod to modern, eco-conscious living. They aspire to reduce the unnecessary waste that comes with buying brand new kid's clothes that are outgrown in what seems like minutes.
The branding is playful and bright, incorporating bold custom patterns and nostalgic imagery to create a fun, kaleidoscopic collage. The sun icon is representative of KB's first love, her little dog, Elio.